Definition
The systematic monitoring of competitor rates across booking channels to inform your pricing decisions. Modern rate shopping tools automatically track compset prices daily, alerting you to competitive changes and identifying opportunities to adjust your positioning. Effective rate shopping reveals not just current prices but also availability, restrictions, and booking conditions.
Related Terms
CompsetCompetitive Set
A carefully selected group of 4-6 competitor hotels that guests would realistically consider as alternatives to your property. Selection criteria include similar location, star rating, room count, amenities, and target market. Your compset forms the basis for all competitive benchmarking (MPI, ARI, RGI) and rate shopping activities.
Learn more →Market Segment
A group of guests with similar booking behaviour, such as leisure travellers, corporate clients, groups, tour operators or long stays. Segments differ in when they book, how long they stay, how price-sensitive they are and which channels they use. Tracking occupancy, ADR and pickup by segment shows where demand comes from and lets you set prices and restrictions for each group, not just for the hotel as a whole.
Learn more →Related Articles
How to Reduce OTA Dependence and Grow Direct Bookings (Without Slashing Rates)
A pragmatic channel-mix strategy: measure true cost, use rate fences and value-add, protect peak dates with dynamic pricing, and shift demand over time.
Learn more →Competitor Analysis for Hotels: How to Build a Real Comp Set
A practical guide to competitor analysis: choosing the right comp set, tracking the signals that matter, and using market context without blindly price-matching.
Learn more →Want to improve your Rate Shopping?
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