Definition
A group of guests with similar booking behaviour, such as leisure travellers, corporate clients, groups, tour operators or long stays. Segments differ in when they book, how long they stay, how price-sensitive they are and which channels they use. Tracking occupancy, ADR and pickup by segment shows where demand comes from and lets you set prices and restrictions for each group, not just for the hotel as a whole.
Related Terms
CompsetCompetitive Set
A carefully selected group of 4-6 competitor hotels that guests would realistically consider as alternatives to your property. Selection criteria include similar location, star rating, room count, amenities, and target market. Your compset forms the basis for all competitive benchmarking (MPI, ARI, RGI) and rate shopping activities.
Learn more →Rate ShoppingRate Shopping / Competitive Rate Intelligence
The systematic monitoring of competitor rates across booking channels to inform your pricing decisions. Modern rate shopping tools automatically track compset prices daily, alerting you to competitive changes and identifying opportunities to adjust your positioning. Effective rate shopping reveals not just current prices but also availability, restrictions, and booking conditions.
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