Definition
Technology that transforms raw hotel data into actionable insights through dashboards, reports, and visualizations. BI tools consolidate information from multiple sources (PMS, RMS, finance) to reveal performance trends, identify revenue opportunities, and support data-driven decision making across all departments.
Related Terms
Metasearch
Comparison sites such as Google Hotels, Trivago, Tripadvisor and Kayak that show a hotel's prices from several channels side by side — OTAs and the hotel's own website. The guest picks one and books on that channel. Metasearch can send bookings to your website for a cost-per-click or commission fee, but it only pays off when your direct price is competitive with what the OTAs show next to it.
Learn more →RMSRevenue Management System
Specialized software that uses algorithms, historical data, and market intelligence to optimise pricing and inventory decisions automatically. A modern RMS analyses demand patterns, competitor rates, and booking pace to recommend or automatically set optimal prices for each room type and date. RMS transforms revenue management from intuition-based to data-driven decision making.
Learn more →Want to improve your BI?
Sigma Revenue helps hotels improve their key metrics through data-driven revenue management.